

Welcome!
Hi! I'm Besserat, Founder and CEO of Good News Enterprises. Most people know me as a fashion model, what most don't know is that I have a vast skillset in entertainment. I created Good News Enterprises to help talent and creatives build a solid foundation that can lead them to success.
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I offer many services such as creative direction, artist development, talent management and booking, event production, consulting, and more!
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Are you interested in expanding your brand? Need help in pursuing your passion? Are you stuck and just don't know where to next? I can help you.
The Story
Besserat Betsy Habtes is an Eritrean-American model, entrepreneur, and community advocate from Springfield, Illinois. Specializing in runway, she has graced numerous national and international platforms, including LA Fashion Week, New York Fashion Week, and Paris Fashion Week. Beyond the runway, she has expanded her career into event production, creative direction, and artist management.
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Besserat found her calling in creating spaces where creativity and community thrive. She has produced a wide range of events — from educational conferences and art showcases to music festivals, fashion shows, and fundraisers. Her talents also extend to social media management, website development, talent booking, and artist management.
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As the Founder of Good News Enterprises, Besserat is dedicated to empowering creatives by providing services in creative direction, talent management, event production, and consulting. Her mission is to help artists and entrepreneurs build strong, sustainable paths toward their goals.
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Besserat is also actively involved in several organizations that align with her values. She is part of DIGIM LLC (a college and career initiative helping students navigate life after high school), a member of The Ovation Agency (a Los Angeles-based music marketing firm), serves on the Juneteenth Committee, and is a proud board member of the Illinois Central Blues Club.
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At her core, Besserat is driven by community. She is passionate about creating platforms for local talent to shine and is deeply committed to expanding opportunities for creatives across Central Illinois and beyond. When she’s not working, you can find her traveling, enjoying live music, substitute teaching, or spending quality time with family and friends.
What is ብስራት?
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ብስራት is Beserat (Besserat) spelled in Geʽez.
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Besserat means "good news" in Tigrinya.
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Tigrinya - also spelled Tigrigna, is an Ethiopic language spoken in Eritrea and in northern Ethiopia in the Tigray region. It is also spoken by the global diaspora of these regions.
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Geʽez is a script (alphabet) used by the native languages of Ethiopia and Eritrea.
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Besserat is originally from Eritrea.
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Good News Enterprises was named after the Founder, Besserat Betsy Habtes.